Professional
Branding
Portoflio
For Professionals Ready
to Be Seen Clearly.
Here's the Hard Truth About Today's Job Market...
75% of resumes will never reach a human
8 seconds is how long recruiters take to decide if you're a fit
87% of recruiters use LinkedIn regularly as part of the search.
Today's market demands strategic positioning, clarity of value, and credibility at first glance.
You're resume and LinkedIn profile should open doors, not hold you back.
But we've all been taught that a resume and cover letter alone are your professional brand.
As a hiring manager and recruiter, I can tell you that it's so much more than that, it's YOU !
In today's competitive market, your professional brand must be cohesive across both written and verbal expression.
Most resume services rewrite what you already have.
We rebuild what’s possible.
BEE DEFINED
Builds strategic professional brand, not just a resume
Translates your full experience, strengths, and story into
a break-through narrative aligned to your target path
Creates syngery between your resume, LinkedIn, and portfolio for one cohesive presence
Reflects your worth, the contributions you will make, and mirrors the compensation level you want
Elevates your overall professional brand and give you fuel and confidence to get out there and land something great
SUPERPOWER - Retell your story to align with a new career path
Helps you transalate your new resume so you feel comfortable and empowered using it
Helps you transalate your new resume so you feel comfortable and empowered using it
THE OTHERS
Rewrites what you already having using templates
Position you for past roles instead of what's possible now
Resume and LinkedIn feel disconnected or generic
Focuses only on the document not the person and worth behind it
Rushed becaused they have to complete your order
in a set time frame
Lock you into narrow titles or outdated narratives
Don't consider how you actually speak about your experience
Deliver a document that doesn't feel like you
BOTTOM LINE
If you want to elevate how you present your story so the right opportunities recognize you fast, then YES, this is for you! Our Professional Branding Portfolio transforms how your experience, strengths, and story are positioned in the market. We go beyond formatting and keywords to create a cohesive, strategic narrative that clearly communicates your value, builds credibility at first glance, and helps the right opportunities recognize you faster.
Why This Matters
The professionals who thrive today aren’t relying on a single document.
They’re building a clear, credible brand that resonates at first glanceand holds up in conversation.
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Your Professional Branding Portfolio forms the written foundation of that brand. It creates clarity, confidence, and recognition across your résumé, LinkedIn, and how you show up professionally so you’re not just applying, you’re positioned.
Who Leads the Bee Defined
Professional Branding Experience?
Hi! I’m Katie 👋
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I am a Certified Professional Resume Writer and I lead Professional Branding at Bee Defined Consulting, and my approach is simple but deeply intentional.
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Branding isn’t template writing. It’s experience translation and alignment.
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When we work together, I’m not just looking at your resume or LinkedIn profile as documents. I’m looking at YOU —your story, your strengths, the patterns in your career, and where you’re actually headed next. My role is to take the full depth of your experience and translate it into a clear, credible, forward-looking brand that feels true to who you are and powerful in how it shows up.​
Katie Maloney
I focus on making your branding more you. That doesn't mean louder, buzzier, or over-engineered.
Just aligned.
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At Bee Defined, we believe your branding should be a strategic asset, not a document you hope someone reads. Together, we turn your experience into a narrative that makes sense, builds trust, and positions you confidently for what’s next, whether that’s a new role, a pivot, entrepreneurship, a portfolio career, or stepping into a bigger version of YOU.
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Working with me looks like:
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Thoughtful, human conversations, not rushed intake forms
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A focus on possibilities and a flexible foundation you can build from, not be limited by
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Deep listening to uncover what actually differentiates you
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Clear, intentional language that reflects both who you are and where you’re going
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A framework and process that you can actually use moving forward to keep your professional brand up to date and on point!
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A finished product that feels grounded, confident, and unmistakably yours
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I'm glad you are here and I'd love to learn more about your challenges and vision for your professional brand and let's bring it to life!
Nick A.
Semi-conductor Engineer
Sandy M.
Registered Nurse
Can I see reviews from past Professional Branding Clients?
YES! Over 1,000 clients and growing have transformed their brand with more traction with The Professional Branding Portfolio. Ready to get inspired?
Check out the results they’ve created for themselves since working with us and our national awards and recognition for our Resume Writing.
Your experience holds weight.
Your story has depth.
Now is the time for your professional brand to match it.
How Does It Work?
A Simple, Powerful Process Designed To Create Real Results
CONNECT
We start with a complimentary consultation to review your current résumé and LinkedIn, understand your career direction, and share initial feedback on what’s working and what’s not.
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ALIGN
If we’re a fit, we align on your target roles, positioning, and narrative so your experience is framed clearly for where you’re headed next.
CREATE
We build a cohesive, future-ready résumé and LinkedIn profile that reflect you, your strengths, story, and value, so you’re positioned to hit the market confidently.
Bee Defined
Professional Branding Experience
​Explore the branding options built to help you stand out.
RESUME & COVER LETTER
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A professionally written résumé and tailored cover letter that clearly communicate your value and position you for the roles you actually want.
We specialize in transition résumés which identifies transferrable areas and repositions your experience aligned with what's next.
✔ 1:1 Strategy Session with our Certified Résumé Writer
A focused, collaborative deep dive to clarify your direction, strengths, and value message.
✔ Bee Defined Résumé Clarity Worksheet
A reusable framework that helps you articulate achievements, quantify impact, and strengthen interview
readiness.
✔ Professionally Rebuilt, ATS-Optimized Resume
Strategically written and mondernized for today's hiring systems and recruiter preferences.
✔ Tailored, High-Impact Cover Letter
Customized to your career direction and written to communicate a compelling, authentic narrative.
✔ Tailoring Guide for Ongoing Customization
Simple, practical steps to confidently tailor your résumé for different roles.
✔ Up to 3 Expert Revision Rounds
Continious refinement for strategic alignment
✔ Delivered in Both PDF & Word Formats
Ready to upload, submit, and tailor across all platforms
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​ Turntime: 5-7 Business Days
Student: $200
Entry to Mid Level (Sr. Manager): $400
Executive (Director+): $650
Earn 1 Bee One Reward points for every $1 spent
LINKEDIN OPTIMIZATION
A strategically crafted LinkedIn Optimized Profile for a strong professional presence online.
We write your optimized profile and then work with you side by side to make the changes together so you learn, build a strong baseline, and feel empowered to own and elevate your professional presence.
✔ 1 Fully Optimized LinkedIn Profile
Updated across all key sections — Headline, About, Experience, Top Skills, Education, Skills, and Organizations/Volunteer.
✔ LinkedIn Optimization Worksheet
A step-by-step guide with strategic insights to help you understand what to change, why, and how to
maintain ongoing visibility.
​✔ 1:1 LinkedIn Working Session
A dedicated session with your LinkedIn Writer to update your profile together — or, if you prefer to make
updates on your own, use the session for expert Q&A, refinement, and strategic guidance.
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​ Turntime: 5-7 Business Days
Student: $150
Entry to Mid Level (Sr. Manager): $250
Executive (Director+): $350
Earn 1 Bee One Reward points for every $1 spent
PROFESSIONAL BRANDING PORTFOLIO
A complete, cohesive branding experience that elevates how you present yourself across every hiring and networking opportunity.
This package combines everything in our Résumé + Cover Letter service and our LinkedIn Optimization service, giving you a powerful, aligned professional brand that works everywhere you show up.
✔ 1:1 Strategy Session with our Certified Résumé Writer
A focused, collaborative deep dive to clarify your direction, strengths, and value message.
✔ Bee Defined Résumé Clarity Worksheet
A reusable framework that helps you articulate achievements, quantify impact, and strengthen interview
readiness.
✔ Professionally Rebuilt, ATS-Optimized Resume
Strategically written and mondernized for today's hiring systems and recruiter preferences.
✔ Tailored, High-Impact Cover Letter
Customized to your career direction and written to communicate a compelling, authentic narrative.
✔ Tailoring Guide for Ongoing Customization
Simple, practical steps to confidently tailor your résumé for different roles.
✔ Up to 3 Expert Revision Rounds
Continious refinement for strategic alignment
✔ Delivered in Both PDF & Word Formats
Ready to upload, submit, and tailor across all platforms
​​✔ 1 Fully Optimized LinkedIn Profile
Updated across all key sections — Headline, About, Experience, Top Skills, Education, Skills, and (as applicable) Organizations/Volunteer.
✔ LinkedIn Optimization Worksheet
A step-by-step guide with strategic insights to help you understand what to change, why, and how to
maintain ongoing visibility.
​✔ 1:1 LinkedIn Working Session
A dedicated session with your LinkedIn Writer to update your profile together — or, if you prefer to make
updates on your own, use the session for expert Q&A, refinement, and strategic guidance.
BONUS:
✔ Exclusive Bee Defined Healthy Job Search Habits Insights
A practical guide to help you create structure, consistency, and mindset resilience during the search.
​✔ Executive Enhancements (Executive Level Only)
1 Modern Executive Bio
Tailored for recruiters, search firms, and executive-level introductions.
Turntime: 5-7 Business Days
Student: $250
Entry to Mid Level (Sr. Manager): $550
Executive (Director+): $850
Earn 1 Bee One Reward points for every $1 spent
OUR CLIENTS GET RESULTS
Will You Be The Next Success Story?
This was my first time using a professional resume review/coaching service and my experience could not have been better. I had started the job-hunt process on my own and wasn't seeing the results I felt I was capable of. After an initial conversation, we discovered where my resume was lacking and developed an action plan. Once I uploaded the new and improved resume I received immediate results (and still have recruiters reaching out even though I've indicated I'm no longer searching). In addition, when I received a job offer quicker than expected we were able to pivot from a LinkedIn review to negotiation tactics. I've never felt confident asserting my value and tactfully making it known what that value equals in terms of compensation, but utilizing the key techniques I was given I negotiated easily for 10% more than I was initially offered and a sign on bonus. I recommend everyone to Bee Defined who is exploring a change in their career!
Lyndsey T.
Mid-Level Financial Planner
Seattle, WA
​IF NOT NOW, THEN WHEN?
Book your FREE Strategy Session!
What happens during the Strategy session?
We can schedule you for a virtual or phone discovery call. This will be a focused conversation to gain clarity, explore what’s next, and walk away with practical steps you can take right away whether it be in career, business, or leadership-related. If you’re committed to achieving your goals and doing the work, we will explore how Bee Defined can support you.
If availability is limited or need more immediate support, please call or email us — we’re happy to help get you scheduled sooner.